Home > Web Services > Web Analytics

Integrated Web Analytics Consulting

---

So you have created this amazing web site...now what? For too many companies, that's it. Unfortunately, launching a site and crossing your fingers doesn't work. How do you know if anyone is using it, or if you are achieving your web and business goals? Web analytics exists for that very reason. By implementing web analytics into your site, you have the ability to see where your users are coming from, what is driving them to your site, what's making them leave and more!

For example, one of our clients only had offices in three states. After reviewing their traffic sources, we realized that in addition to the three states that they cater to, they were also receiving a great deal of traffic from two states where they did not have offices. These two states were perfect for their target demographic, and are now potential places to expand their business in the future.

At Formula One Marketing, every site we build is embedded with web analytics code so that you can start tracking results from day 1. If you need additional support, we offer a variety of follow-up services depending on your needs. We can train you on how to use it, create reports for you, provide you with recommendations based on web analytics results, and implement the recommendations into your site.

Our integrated web analytics consulting is just one part of our comprehensive web solution, including user research, information architecture, usability testing, design, SEO, development and more.

Ready to start tracking your web traffic? Request a web analytics quote today!