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Information Architecture and Wireframe Development

Intuitive navigation is one of the secrets to an easy-to-use website. At Formula One Marketing, we establish data and information architecture based on web usability standards to intuitively organize and connect your audience to information they need. In order to quickly convey the organization of information, we develop wireframes to visually demonstrate information priorities, basic layout, and navigational structure.

At Formula One Marketing, our custom flash application development and design team will dream up a creative interactive experience that meets your marketing requirements, speaks to your users and exceeds your expectations! We start brainstorming with the user experience in mind, and follow an iterative approach to test and correct problems throughout the creative process.

What's a wireframe? Wireframes are similar to a blueprint while building a house. A wireframe is generally black and white, contains very little graphic design, and identifies the general placement of web site elements including your main nav, news section, image area, content area, shopping cart, etc. This forces you to consider the site's functionality, instead of focusing on a graphical treatment.

Information architecture and wireframe development is completed before any creative web design or web development has begun, reducing your costs and saving time. Making changes to the wireframe is much faster than making creative and development changes.

Request an Information Architecture quote today!