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Website Usability Testing to Maximize your User's Experience

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At Formula One Marketing, we specialize in website usability and consistently demonstrate the value of creating the optimal user experience before the cost of development begins. With an onsite usability lab, working with Formula One Marketing is like having your own in house research and usability department.

Our website usability testing involves watching people trying to use your website for its intended purpose. Starting with real-life scenarios, Formula One Marketing will observe, record and take notes while a user performs the task to get to the core of what works and what doesn't on your website.

Website usability testing allows us to determine whether or not users can accomplish specific goals. It is part of our user-centered iterative design philosophy and process and allows us to collect first hand behavioral data from real users. Each usability test consists of creating a test plan, conducting the study with actual users, analyzing findings, communicating results, and making design recommendations based on our findings. As a result we save development time and money and reduce guessing and arguing.

Website usability testing can be conducted onsite in our usability lab or remotely based on your requirements.

Your end result? A full website usability report including the usability study details as well as key findings and recommendations. Upon request, we also provide detailed presentations that highlight our findings and include audio and visual of users participating in the usability study.

Did you know we only need 6-8 users to uncover 80% of your website usability problems? Request a quote for website usability testing.