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Usability Consulting & Our User-Centered Design Methodology

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At Formula One Marketing, we have an incredible usability consulting service that allows our clients to have partial or full access to phases in our user-centered design methodology. With an onsite usability lab lead by our PhD in Human Factors, our usability consulting services are available onsite or off, per contract or by project — it's like having your own in house research and usability consulting department.

Create the optimal user experience before the cost of website development begins.
Here's how:

Our user-centered design approach

Identifying Personas

We mold user research in a form to drive extraordinary creative results through the development of a persona. Personas provide a noticeable advantage by creating a face to represent an entire group. Before deciding on a creative direction, questions are posed related to a specific persona's motivation, needs and biases to increase the user's experience.

Brainstorming and Discovery

Centered around the "persona", our information architecture team develops high level wireframes and potential creative solutions that satisfy both the business and user's requirements. This is an open-ended brainstorm to dream up creative solutions without boundaries.

Iterative Creative Design Process

After selecting the strongest creative ideas from the brainstorming phase, initial creative concepts are designed, then elaborated, refined, and tested to ensure the best user experience.

Usability Testing and Analysis

The goal of usability testing is to observe how your customers function in a realistic manner. Starting with real-life scenarios, Formula One Marketing will observe and take notes while a user performs the task to get to the core of what works and what doesn't on a website or application.

Our Most Desired Usability Consulting Requests

• Application & Website Usability Testing: Onsite in our usability lab or remotely
• User Research: Maximize your customer's user experience
• Competitive Analysis: Establish benchmarks and best practices
• Persona Development: Your customer is more than a demographic
• Information Architecture: Organize your website information in a logical way
• Heuristic Analysis: Methodical evaluation to determine usability of application or site

If you are an organization looking for usability consulting or website us ability testing help and you would like to utilize our research department, contact us today.