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Our Process

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Our Marketing Diagnostics

Each new client starts with our Marketing Diagnostics. We ask the hard questions to get to the core of why you are investing in your brand. The end result? A creative marketing strategy and a clear understanding of your brand to make the most out of your marketing investment.

Requirements Gathering & Research

We gather information from the business, your competitors, industry resources, and your customers and/or prospects. Marketing and research tools may include competitive analysis, in-depth user research, persona development, and usability testing.

Our Approach to Project Management

We schedule projects by working backwards! Starting with your final due date, we coordinate with your staff, our staff, printers, and any additional resources and work backwards to fit in the initial design time, rounds of revisions, copywriting, final production and final approvals to ensure that we make your deadlines.

Once a project is underway, your project manager determines with you the best form and frequency to present status reports to keep you updated on the project or projects we are working on. Project parameters are tracked through a web based project management tool to make sure that estimates, expenses, billing and requirements changes are accurate and up to date.

The Creative Process: Iterative Design and Development

From initial wireframes and paper mockups to fully executed creative, each concept is evaluated on strategic alignment, look and feel, functionality, usability, message development and layout. At Formula One Marketing, our entire team is well-versed in the best practices of web site usability and user-centered design. Our print and web work will be well designed, easy-to-use and effectively communicate your message.

QA

Its the step that always takes longer than you think and always gets compressed in a timeline. To help mitigate project delays, our entire team is well versed in our streamlined QA process, so there is always someone who hasn't been working on your project who can take a fresh look.

Job Complete!

So what would you like us to work on next?