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Marketing Strategy and Marketing Plan Development

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Every marketing plan must start with a marketing strategy. (yes, you need both!) Your marketing strategy defines your goals for your marketing plan. And the marketing plan includes the specific actions you "plan" to take to achieve those goals.

Developing a Marketing Strategy: Your Key to Success

At Formula One Marketing, we start building your marketing strategy with our coveted Marketing Blueprint to quickly and efficiently understand your business. Our Marketing Lab/Workshop/Briefing (come up with a branded name) provides an open environment to discuss your competitive landscape, a current synopsis of your industry, and a clear definition of your marketing and business goals (which will later drive your marketing plan).

We then help write that dreaded 30 second elevator pitch that defines your business in two sentences or less. We'll get to know your customers, and often conduct user research including in-depth interviews with your customers. Concluding your marketing strategy, we get to the core of your brand to identify a clear positioning statement to truly differentiate your company. Positioning statements are simple and succinct, and at Formula One Marketing, we'll help you clearly communicate your positioning at every touchpoint.

Here's an example. Quick, who has the coldest beer? The safest cars? These ideas represent positioning statements for Coors Beer and Volvo. These companies aligned their brands with a distinct, desired quality, consistently, for years... All part of their marketing strategy.

Building a Marketing Plan: It IS All About the Execution

You have your goals, your pitch, insights on your customers and your positioning. You're feeling strategic, you feel aligned. Ready, set, go! Ok, go where? We know how you feel, all dressed up and nowhere to go.

It's time to take each marketing goal and put together a list of specific tactics you can do to achieve that goal. (For a list of top requested marketing goals and objectives, click here) Here at Formula One Marketing, we will leverage our years of industry experience, marketing consulting, and B2B expertise to work with you to determine which tactics will make the most out of your marketing dollar.

Here's an example. Your goal is to generate qualified leads. To help generate more leads, you could: place an ad, run a direct mail campaign, host an event, optimize your web site, start a pay-per-click campaign, develop an HTML email campaign, go to a trade show, build a linking campaign, develop a client referral program, add more sales staff, etc. Formula One Marketing offers marketing consulting to help you build the right marketing plan that works within your budget.

Ready to get started on your marketing strategy and marketing plan? Request a quote today!